Doomben Shoes

This afternoon's lesson was dedicated to working on the Doomben Shoes brief - creating a shoe advertisement in InDesign.

Creative Thinking - HappyTimes

Contemplation of ideas -

• When you don't have and idea (or are stuck for ideas) for a brief, spend time exploring designs that are out there. Even if you don't have any clue of how a brief might look or what to do, the act of thumbnailing can help.
• Over time, the constistency / repetitive nature of always creating can bring forth ideas.

How to present your ideas (for this class)? Visual diary

Our task today is the development of a logo for Happy times Childcare.

The process involves:

1. Researching the market
2. Gathering benchmarks from the industry
3. Creating pages of thumbails
4. Choosing one or two ideas and developing them to rough stage (including beginning playing with colours)
5. Developing one idea in Illustrator

Difference between Elements of Design and Principals of Design

Simply - the Principals are the rules while the elements are the tools.

A simple definition/distinction is found here.

Creativity

In today's lesson, we looked at the creative process - from brief, brainstorming, generating thumbnails, roughs, logos.

We spend 30 minutes or so, individually creating ideas for a restaurant, Midnight Coffee and Seafood. 

Some useful links -

• What is a thumbnail?