Amination

• Explored a number of Flash animations.
• Use a lot in advertising.
• Should get familiar with the International Advertising Bureau - a set of standards for clients, users, and the hosting medium
• Most animations need to be between 12 - 15 seconds

White Box Gallery

What is the White Box Gallery

• The rise of the modern day gallery arose from 19th Century Europe drawing room.
• Some argue that the birth of the modern gallery arose in the early 1900s with the Russian Constructivists.
• The nature of exhibition changes and the content and context of art alters.
• Art became as much about the process of making as the artwork itself.
• "Art" and the White Box alters the context of objects that are placed within it. Think: Duchamp's Urinal and/or Bicycle Wheel.
• Impressionism - kept the view aware of the paint. Painting and making art became the means to the ends - the paint is the story of the work too.

Watched excerpts from the film - Helvetica.

Creative Thinking - HappyTimes

Contemplation of ideas -

• When you don't have and idea (or are stuck for ideas) for a brief, spend time exploring designs that are out there. Even if you don't have any clue of how a brief might look or what to do, the act of thumbnailing can help.
• Over time, the constistency / repetitive nature of always creating can bring forth ideas.

How to present your ideas (for this class)? Visual diary

Our task today is the development of a logo for Happy times Childcare.

The process involves:

1. Researching the market
2. Gathering benchmarks from the industry
3. Creating pages of thumbails
4. Choosing one or two ideas and developing them to rough stage (including beginning playing with colours)
5. Developing one idea in Illustrator

Difference between Elements of Design and Principals of Design

Simply - the Principals are the rules while the elements are the tools.

A simple definition/distinction is found here.

In-Design - Week 2

This week we focused on Chapter 2 of the InDesign workbook.

Terms & tools we looked at include:

• The Pasteboard
• The Toolbar
• Panels
• Menus
• Manipulating Pages - in a multi-page oducment, you can add/delete and move pages.
• Frames - InDesign - Pics and text go into frames.
• Selection Tool - you have to turn on an object before you can manipulate it. Note: solid arrow - content frame and Hollow arrow - selects content
• Text - importing information - turn on a texct box and choose file to import text from a Word file (place)
• Pictures - File > Place - Images are not a permanent part of the file until it's embedded.
• Fitting - pcitures in frames and control how a picture its frame fits
• Bridge - I still don't understand what this is
• Leading - line space between lines
• Kerning -
• Pica - column width 12 points in a Pica. It is written 0p6. 1p6 = 18pts
• Point Size - size of letters.

Homework - completed up to the end of Chapter 2