Doomben Shoes

This afternoon's lesson was dedicated to working on the Doomben Shoes brief - creating a shoe advertisement in InDesign.

Looking at design elements & creating business cards

In the first half of the class we looked a slide presentation of design elements.

The second half of the class was devoted to creating a template for business cards. Business cards are typically - 55mm x 90mm

To replicate this activity, measurement specifications are:

Layer 1 -

• Page - 210mm x 397mm
• 2 columns
• 10 mm between the columns
• Top margin 20cm
• Bottom margin 27mm
• Each side margin 10mm
• Vertical Guides - at 55mm. 65mm, 120mm, 130mm, 185mm, 195mm, 250mm

Layer 2 -

• Draw in rectangles for where each business card is. Each rectangle indicates the line the guillotine will make. It is best to use a very fine hair line for the rectangles.

Layer 3 -

• Add in guides for bleed at 2mm around each rectangle.
• Draw a rectangle (red) to indicate the bleed area.

Lock each layer as they're created. SaveAs an InDesign Template (.indt)