- When you don't have and idea (or are stuck for ideas) for a brief, spend time exploring designs that are out there. Even if you don't have any clue of how a brief might look or what to do, the act of thumbnailing can help.
- Over time, the constistency / repetitive nature of always creating can bring forth ideas.
Our task today is the development of a logo for Happy times Childcare.
The process involves:
- Researching the market
- Gathering benchmarks from the industry
- Creating pages of thumbails
- Choosing one or two ideas and developing them to rough stage (including beginning playing with colours)
- Developing one idea in Illustrator
Simply - the Principals are the rules while the elements are the tools.
A simple definition/distinction is found here.
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