White Box Gallery

What is the White Box Gallery

• The rise of the modern day gallery arose from 19th Century Europe drawing room.
• Some argue that the birth of the modern gallery arose in the early 1900s with the Russian Constructivists.
• The nature of exhibition changes and the content and context of art alters.
• Art became as much about the process of making as the artwork itself.
• "Art" and the White Box alters the context of objects that are placed within it. Think: Duchamp's Urinal and/or Bicycle Wheel.
• Impressionism - kept the view aware of the paint. Painting and making art became the means to the ends - the paint is the story of the work too.

Watched excerpts from the film - Helvetica.