Typography

Notes:

• Good design - leads people's eyes. We (the designer) tells them how we want them to read.
• There is a hierarchy of information. The designer can present the information so that the reader reads/accesses the information in the order you want - the most important information first.
• Nothing should be random
• By the end of the semester - each student will present their logo, their visual identity.
• Adobe programmes - Illustrator - produce illustrations, Photoshop - manipulate images, InDesign - Layout.

We explored 20 logos with Hidden Symbolism looking at how they were a mixture of icon and type.

Important - No more than three colours in a design and no more than three typefaces (two is probably too many) 

Remember when designing you should create two version, including the REVERSED image. 

Useful links:

• an example of a style guide, including reversed logo

In producing our logos (including applying it to a business card), students can follow this process:

1. Collect benchmarks - examples of what you like - add these to your visual diary
2. Analyse what works in the benchmark examples 
3. Based on your analysis, start doing rough thumbnails. You may find you do hundreds.
4. Choose three of the roughs that you like, and focus on them more fully. 

Important:

Read as many Computer + Arts magazines as possible. If you like something cut it out and add it to your visual diary. Visit the library for these resources.